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Solar Industry Trends in 2024

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Staying informed on industry trends is crucial in any field. But it's even more essential in the rapidly changing solar industry. The solar market is defined by constant innovation, regulatory changes, and shifting consumer demands. 

Solar professionals must keep up with the latest trends to stay ahead in this dynamic and competitive space. It’s not just about staying relevant—it’s about thriving in an ever-evolving market. 

In this blog post, we’ll examine the trends shaping the solar industry in 2024 and look at what’s to come. Let’s dive in! 

Overview of Jobs in the Solar Industry 

The solar industry is growing rapidly and is expected to continue on an upward trajectory. As solar energy becomes more accessible and affordable, more businesses and homeowners are adopting this form of energy. 

Careers in the solar industry are growing and expected to continue to increase. According to the Solar Energy Industries Association, solar jobs could explode in the coming years, reaching 538,000 laborers in the field by 2032. 

Areas with High Solar Usage 

Solar usage is more prevalent in certain regions. Let’s examine the numbers to understand solar usage per state. 

Solar usage in the U.S. continues to grow, with California boasting the most solar capacity, followed by Texas, Florida, North Carolina, and Arizona. 

These five states dominated solar capacity last year, boasting the most electricity generated from solar power. Additionally, Texas and California have both seen growth in solar usage and generation in recent years. 

Challenges Facing the Solar Industry 

The solar industry faces several challenges as we look ahead to the coming years. Here are a few that solar professionals have identified. 

Grid Saturation and Instability 

According to 66% of professionals surveyed in the Solar Research Report, grid saturation and instability are the biggest challenges facing the renewable energy industry. 

If these problems aren’t addressed, areas with high solar generation and low usage could experience power outages or equipment failure. 

Supply Chain Management 

Several industries continue to face supply chain problems in the wake of the 2020 COVID-19 pandemic. The solar panel industry is not immune to these challenges. Supply chain diversification will be critical to ensure the solar industry remains resilient in the coming years. 

Permits and Regulations

56% of those surveyed in the Solar Research Report identified permits and regulations as another challenge for the renewable energy industry. 

While this number is lower than the previous year’s 64%, permits and regulations continue to challenge solar professionals. Obstacles such as differing regulations across different areas and complicated paperwork are common in the solar space. 

Lack of Government Incentives

Solar panel installation is an expensive upfront cost for homeowners. Without more governmental incentives, it can be challenging for them to invest in solar panels. 

Legislation like the U.S. Inflation Reduction Act, which offers multiple clean-energy tax provisions, is promising. This Act lowers solar installation costs and has earmarked billions of dollars in grants and other investments for clean energy and climate action. 

However, more work is needed in this area to protect the solar industry's future.   

Skilled Workers

The solar industry is booming! According to the Solar Jobs Census, 279,447 solar workers are employed in the U.S. as of 2023. Additionally, 47 states saw solar job growth, adding more than 15,000 jobs over the year. 

While many solar jobs are available, finding skilled laborers could be challenging. The Renewable Energy & Research Report surveyed solar industry workers and found that nearly 36% of solar professionals are concerned about skilled personnel shortages. 

With an ever-increasing demand for renewable energy growth, the need for skilled workers will rise. Otherwise, the solar industry won’t be able to sustain itself.   

The industry should focus on outreach, training, and education to combat this issue. Attracting and retaining talented workers is essential to keeping the industry booming. 

What Is the Future of Solar Energy?

Despite the challenges the solar industry will face in the coming years, the future of solar energy looks bright (pun intended!). 

More than 90% of solar professionals surveyed in a research report indicated they felt confident in the solar industry's future. In fact, many solar professionals believe solar is the most promising renewable energy. The report found that 41% of respondents believe solar energy has the most growth potential over the next five years. 

Invest in the Future of Your Solar Company

Planning for success today helps you stay competitive tomorrow. An innovative industry like solar energy won’t stay stagnant. As the solar landscape evolves, you must equip your business with the right tools.

That’s where SumoQuote comes in. Our proposal software makes it easy to deliver top-notch customer quotes that showcase your company’s value and offerings. 

Book a demo to learn how SumoQuote can help elevate your solar quotes today.

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