Building and maintaining trust with your customers is crucial to succeeding in business.
Without trust, you could lose customers to competitors and eventually go out of business. One way to build trust with prospective customers is to become accredited by the Better Business Bureau (BBB).
Why does becoming a BBB-accredited business matter? Consumers are more likely to do business with businesses that are accredited by the BBB! In fact, nearly 80% of consumers prefer doing business with BBB-accredited businesses.
So, how do you become a BBB roofing company? In this blog post, we’ll discuss why BBB accreditation is important and how to get it for your roofing business.
What Are BBB Roofing Businesses?
If your company becomes accredited with the BBB, you’ll become a BBB roofing business. The BBB stands for the Better Business Bureau; despite its name, it’s not a government agency.
The BBB is a nonprofit organization dedicated to promoting business transparency for consumers. Businesses across all industries, including roofing, can become accredited with the BBB.
The benefits of becoming a BBB roofing business include building public trust and gaining increased visibility through the BBB website. Once accredited, your business can display the BBB seal, which can help build trust with prospects.
A survey found that 78% of buyers would rather buy from a business with the BBB accreditation seal than one without.
Consumers appreciate ethical values, authenticity, and transparency. According to research, a whopping 94% of customers are loyal to companies that operate with transparency.
Additionally, 73% of consumers are willing to pay higher prices to work with companies that maintain transparent policies.
If your roofing business decides to skip BBB accreditation, you could cost yourself customers. Research shows that 66% of consumers say they’ll switch brands to support businesses with ethical practices.
How to Get Your Roofing Company BBB Accredited
To become a BBB-accredited business, you’ll need to follow a few key steps.
Meet the Standards
A business must follow eight standards of trust to become accredited by the BBB.
- Build trust
- Advertise honestly
- Tell the truth
- Be transparent
- Honor promises
- Be responsive
- Safeguard privacy
- Embody integrity
If you don’t agree to follow these practices, you may not be eligible to become accredited.
Submit Your Application
Once you decide to become a BBB roofing company, you’ll need to submit an application.
As part of the application process, the BBB will vet your business to ensure you’ll follow the BBB’s eight standards. While your application is undergoing review, the BBB may contact you for additional information.
Typically, the BBB will contact you within 21 days of submitting your application.
Undergo Review
Once the BBB has reviewed your application, they’ll make an approval or denial recommendation to the board of directors. Regardless of the decision, you should be notified of the decision quickly.
BBB Accreditation Cost
It’s not free to become a BBB roofing company. The cost varies depending on the size and type of your business. To remain a BBB roofer, you must pay annual fees to the nonprofit. Your dues may be collected when you submit your application.
Invest in Your Roofing Business
A BBB accreditation for your business shouldn’t be in name only. Your company should strive to follow the BBB’s standards and provide an excellent experience for your customers.
To ensure your business can handle your customers, consider investing in roofing estimate software. Roofing estimate software can help you stay organized and produce better customer quotes in half the time.
By prioritizing quality, enhancing customer communication, and streamlining operations, you can build a reputable roofing business. With the right tools, your business can stand out in the competitive roofing industry.
SumoQuote can support your efforts to provide exceptional customer service and drive your business forward. Book a demo with SumoQuote today to learn more!
